An effective website is like an extra employee working tirelessly for your business. It can boost visibility, increase sales, improve customer service and even wave the flag that gets people through the virtual door. Get the most out of your small business website.
What is the primary objective of your website? Do you want to inform, sell, build a mailing list, schedule appointments, etc.?
Based on your own user experience with websites for similar businesses, identify things your site is doing well and the areas where it could improve.
From seamless purchasing to easy communication and category leadership, create a positive brand experience online. Digital Doors is your resource for tools to grow your business in the digital space.
Help customers easily find your business wherever they are online. Provide links from website to social pages and vice versa. Allow customers to contact your business through these channels as well, and have someone qualified respond.
Search Engine Optimization (SEO) carries a lot of weight online — helping your website rank higher in search results. If hiring an SEO expert is not an option, research keywords, and try these tactics to improve SEO.
Well-crafted websites, social media pages and online reviews can quickly transition someone from potential customer to active buyer. Companies such as GoDaddy can help you get started with or maximize social media, e-commerce and your brand image online. E-commerce sales are expected to grow by double digits to reach over $1 trillion (Insider Intelligence, 2023). Small businesses must incorporate online sales in order to keep pace and grow market share in the future.
Online reviews are a popular tool for consumers to make a buying decision. While not every review will be positive, you can influence them by offering truthful information, trustworthy service and quality products. It’s a good idea to respond to both positive and negative reviews in a respectful and transparent way.
With increased online activity and digital capabilities, you must also focus on cybersecurity to protect business information and the privacy of customers. The Global Cyber Alliance’s Cybersecurity Toolkit for Small Business offers scanning tools to identify and assess weaknesses in your website security and data encryption. Small businesses can protect themselves against online fraud and harmful website traffic through assessments like MyCyberRisk.
Today’s technology provides information and access to customers like never before. Establishing a digital footprint through websites, e-commerce, social media and cybersecurity is key to growing the success of your business. Get started with this Digital Diagnostic and claim your digital space.