More than half of the world's population lives in cities - a number that is set to increase to 70 percent by 2050. With so many people living, working and traveling to cities, many urban hubs around the globe are facing significant challenges.
Addressing the challenges of urbanization is too big a task for one organisation alone. Therefore, Mastercard® is taking a leading role in bringing together private and public partners to design, deliver and scale connected solutions that address the challenges cities face.
Mastercard is working with over 100 cities to help them provide residents, visitors and small businesses with better access to essential needs such as transportation, education, employment and financial services.
Mastercard is helping to make cities:
- More efficient and more welcoming - by embedding digital payments into a city's DNA
- Ready for sustainable growth - by unlocking the power of data and digital engagement
- Safer and more inclusive - by reducing the reliance on cash
Connecting people and places
Making how we pay for public transit simple, quick and consistent - all around the world
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Smart cities are connected cities
Creating more seamless urban mobility
In many cities, mobility models lack integration across different modes of transportation, making it hard for locals and tourists to get around. Enabling cashless access with globally accepted and secure payment devices across trains, buses, ferries, bike-shares, etc. reduces friction for both residents and tourists.
Making government spending more efficient
Electronic payments can benefit city governments in multiple ways, including:
- Better business management, accountability and budget planning. Consolidating purchases through traceable electronic payments also ensures compliance with spending policies and provides detailed records for pricing negotiations.
- Savings, accuracy and accountability when paying government employees. Salaries, bonuses and stipends are paid quickly, even at times of political unrest or other disruptions, also providing unbanked employees with a reliable way to receive funds.
- Enhancing the efficiency of the government tax collection and reducing the likelihood of corruption – which can produce a 50 percent cost premium for government procurement.
Managing transport demand
Mastercard has solutions that enable a better flow of people around a city whether by public transportation or by car, and a more efficient use of scarce public resources. Using tailored digital engagement with riders and active demand management with incentives and other measures, cities can relieve some of the immediate pressures on transport infrastructure and spread out their large-scale investment programs over a longer period.
Improving urban planning
Through our analytics, we can identify and predict patterns of commercial activity to help urban planners and commercial developers better understand the relationship of how people travel and buy, ultimately guiding decisions that benefit both cities and citizens.
Eliminating the cost of cash
The burden of cash usage on our economies is substantial, representing as much as 1.5 percent of a country’s GDP. Merchants alone lose hundreds of millions of dollars every year to leakage and theft, while residents and visitors are more vulnerable to theft and mugging in cities with a high circulation of cash.
Advancing financial inclusion
Despite advances made in the last five years, two billion adults around the world still don’t have a bank account. Trapped in a cash economy, they lack the financial services to guard against risk, invest in their future and build better lives. Access to basic financial tools creates economic opportunity and growth, individual empowerment and can help reduce poverty.
Multi-function cards combine both receiving and making payments for citizens with or without bank accounts. They also provide access to social benefits and services such as transit, libraries and museums, giving residents a powerful way to build a financial identity.
Unlock opportunities for your city with data and technology
- Visionary city strategist Dr. Parag Khanna's take on the opportunity for cities to harness data to enable economic growth and a better quality of life.
- Discover how cities use advanced data analytics and digital payments to fuel sustainable growth.
- Learn how Singapore has transformed into one of the world’s most advanced economies addressing congestion, environmental challenges, economic competitiveness and growth.
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How is Mastercard re-imaginging private-public partnerships?
Mexico City is joining London, Singapore, and a number of other cities that are working with Mastercard to foster sustainable urban development.