More than half of the world's population lives in cities - a number that is set to increase to 70 percent by 2050. With so many people living, working and traveling to cities, many urban hubs around the globe are facing significant challenges.
Addressing the challenges of urbanization is too big a task for one organization alone. Therefore, Mastercard® is taking a leading role in bringing together private and public partners to co-develop, deliver and scale connected solutions that address the challenges cities face.
Mastercard has a collaborative and connected approach to urban development and is successfully working with over 150 cities across the globe. We’re leveraging our core strengths to unlock more possibilities for people and businesses by helping city leaders improve efficiency, promote economic growth and ensure inclusion. We’re achieving this through:
- Powerful partnerships
- Innovative technology
- Critical insights
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Imagine City Possible
Uniting the public and private sectors to benefit citiesLearn more
Creating more seamless urban mobility
In many cities, mobility models lack integration across different modes of transportation, making it hard for locals and tourists to get around. Enabling cashless access with globally accepted and secure payment devices across trains, buses, ferries, bike-shares, etc. reduces friction for both residents and tourists.
Making government spending more efficient
Electronic payments can benefit city governments in multiple ways, including:
- Better business management, accountability and budget planning. Consolidating purchases through traceable electronic payments also ensures compliance with spending policies and provides detailed records for pricing negotiations.
- Savings, accuracy and accountability when paying government employees. Salaries, bonuses and stipends are paid quickly, even at times of political unrest or other disruptions, also providing unbanked employees with a reliable way to receive funds.
- Enhancing the efficiency of the government tax collection and reducing the likelihood of corruption – which can produce a 50 percent cost premium for government procurement.
Managing transport demand
Mastercard has solutions that enable a better flow of people around a city whether by public transportation or by car, and a more efficient use of scarce public resources. Using tailored digital engagement with riders and active demand management with incentives and other measures, cities can relieve some of the immediate pressures on transport infrastructure and spread out their large-scale investment programs over a longer period.
Improving urban planning
Through our analytics, we can identify and predict patterns of commercial activity to help urban planners and commercial developers better understand the relationship of how people travel and buy, ultimately guiding decisions that benefit both cities and citizens.
Eliminating the cost of cash
The burden of cash usage on our economies is substantial, representing as much as 1.5 percent of a country’s GDP. Merchants alone lose hundreds of millions of dollars every year to leakage and theft, while residents and visitors are more vulnerable to theft and mugging in cities with a high circulation of cash.
Advancing financial inclusion
Despite advances made in the last five years, two billion adults around the world still don’t have a bank account. Trapped in a cash economy, they lack the financial services to guard against risk, invest in their future and build better lives. Access to basic financial tools creates economic opportunity and growth, individual empowerment and can help reduce poverty.
Multi-function cards combine both receiving and making payments for citizens with or without bank accounts. They also provide access to social benefits and services such as transit, libraries and museums, giving residents a powerful way to build a financial identity.
Unlock opportunities for your city with data and technology
- Visionary city strategist Dr. Parag Khanna's take on the opportunity for cities to harness data to enable economic growth and a better quality of life.
- Discover how cities use advanced data analytics and digital payments to fuel sustainable growth.
- Learn how Singapore has transformed into one of the world’s most advanced economies addressing congestion, environmental challenges, economic competitiveness and growth.
Making cities more connected
All over the world, Mastercard is helping cities find smart solutions for better city livingLearn more
Mobile ticketing keeps New York moving
Combining mobile and payment technology improves user experience & cuts operating costsDownload case study
Mastercard is connecting cities with academia and businesses to identify common challenges that can be best addressed through collaboration.
Mexico City is joining London, Singapore, and a number of other cities that are working with Mastercard to foster sustainable urban development.