Priceless NYC Insider - NYCity Mama

Smiles, Toys, and An Unforgettable Moment at FAO Schwarz






When I was a student in college and worked as a sales girl in a Fifth Avenue boutique, I would often walk by the famous FAO Schwarz toy store and feel the little girl in me come alive. There were times, especially during the holidays, when I would walk in and marvel at their display of one-of-a-kind toys, and feel complete joy.

From the famous jumbo-sized stuffed animals to the latest and greatest action figures and collectibles, there isn't much that FAO Schwarz doesn't carry. It's enough to bring the kid out in you and delight the ones you might already have.

My kids and I love visiting this NYC treasure. It's hard to decide what is more fun. Could it be peaking in the windows of the custom-made miniature houses? Or maybe posing with the life-size Lego sets? Getting caught up in a book during one of their daily story times? Or maybe, it could be dancing and making music on the world-famous Big Piano? Whatever it may be, when in New York City, a visit to FAO Schwarz is a step into a wonderful Toy Land guaranteed to provide hours of fun that moment the Toy Soldier greets you at its doors.

And to further compliment this magical experience MasterCard Priceless New York participants can enjoy a private tour through the store an hour before it is opened to the general public, guided by one of FAO Schwarz's own Toy Soldier! You will learn details of the stores history, have access to information on which toys are this year's favorites, and yes, even find out the number of jellybeans in the toy soldier by the candy display!

You and your children have an hour to make this iconic New York treasure your playground, and you are even welcomed to shop as you go along! Of course, an hour isn't nearly enough to pick up all you might want, so guests are welcome to stay long after the tour is over, and if the grown-up in you needs a little pick-me-up, then there's always the FAO Café to help with that!

Make sure to enjoy a dance performance by one of FAO Schwarz's very own Big Piano dancers, done every day, several times a day. Don't miss the magic show, and other fun activities help throughout the store regularly, and definitely don't forget to have your picture taken with the Toy Soldier during your tour.

I promise that the sheer joy this Priceless New York experience brings and the big smiles that follow are worth every photo moment.

Sponsored by MasterCard