MasterCard® SecureCode™

Potential Profit, Up...
Potential Risk, Down

Customers usually love the convenience of online shopping. Unfortunately, it's the risk of fraud that gives them reason not to buy. Of course, we've been thinking about that kind of thing for a long time. And all that brain-time produced MasterCard SecureCode, an innovative security feature built-in to MasterCard cards that can give your customers confidence to buy. In fact, 44% of consumers indicated having SecureCode would increase their likelihood of buying more online.*

MasterCard SecureCode is initiated on your Web site and interacts with both the cardholder and their card issuer. When your customers check out, an in-line window appears asking them to enter a unique, personal code that has been registered with their bank. The bank then authenticates the cardholder and provides the electronic retailer evidence of the online purchase. It sounds pretty simple—and it is. Most of all, it's extremely effective.


SECURECODE MAKES CLEAR BUSINESS SENSE

  • 70% are very concerned with security and fraud issues
  • 26% would purchase more frequently online if there were more security protection from a card
  • 44% of those likely to use SecureCode would be likely to buy more online*
  • 66% of online consumers who do not make purchases online cited security concerns as a main inhibitor

TO LEARN MORE:

The MasterCard SecureCode Merchant Implementation Guide can help you get started.

Download the Merchant SecureCode Implementation Guide (PDF)


*MasterCard consumer research. The data set forth above in this survey derived from information provided to MasterCard and is subject to certain limited verification by MasterCard. Certain information indicated on the survey may not have been independently verified by MasterCard. All data is subject to revision and amendment by MasterCard subsequent to the date of the release of this survey.

SECURECODE BENEFITS OVERVIEW (PDF) Download PDF SECURECODE RBA PAPER (PDF) Download PDF COMPUSA CASE STUDY (PDF) Download PDF MERCHANT SECURECODE IMPLEMENTATION GUIDE (PDF) Download PDF GET APPROVED SECURECODE LOGO ARTWORK AND USAGE STANDARDS (PDF) Download PDF

ALSO OF INTEREST

MASTERCARD SECURECODE™ FAQS Learn more MASTERCARD DATA SECURITY RULES Learn more MASTERCARD SECURECODE™ VENDOR LIST Learn more MASTERCARD SECURECODE 360 WEBINAR SERIES Learn more MasterCard SecureCode Program Toolkit Learn more

AVOIDING CHARGEBACKS DEMO

Learn how to conduct an ideal transaction and reduce your number of chargebacks.

FRAUD PREVENTION

The more you know about fraud and the people who commit it, the better equipped you are to defeat it.