At MasterCard, we're constantly developing sophisticated payment technologies. But our efforts aren't simply technology for technology's sake. They're evolving commerce in real ways, making it more efficient, convenient, and productive. We call it Shaping the Future of Money®. And that future is focused on improving the way you do business with your customers.
Whether you're a new business or an established enterprise, accepting MasterCard will likely have a big impact on your bottom line. Some of the most significant benefits include:
Increased Sales
Consumers spend more when they're not constrained by cash on hand. You may see increased purchases of higher-margin products as well as specialty items. And customers may visit your store more often.
Customer Satisfaction
Your customers will appreciate the fact that you allow them the flexibility to pay the way they want to pay—including by credit or debit card. Happier customers are more loyal customers.
Speed of Checkout
You'll speed your customers through checkout with rapid electronic payment. No more counting change or waiting while customers write checks.
Improved Efficiency
Card transactions today are conducted electronically. These paperless payments can save you time and money by minimizing cash handling and payment reconciliation, giving you more time to do more important things—like managing and growing your business.
Safety
With lower volumes of cash, you're less vulnerable to theft and pilfering.
Currency Conversion
Electronic payments on MasterCard and Maestro cards are settled in the currency in which you sell your goods and services, regardless of where the cardholder is from. If you sell in US or Canadian dollars, that's how you'll be paid.
The Benefits Of Displaying The MasterCard Brand Mark
The bold MasterCard Brand Mark, with its bright look and visual impact, helps merchants around the world take advantage of the profitable benefits of exterior signage.
Increased Traffic, Increased Sales
While interior signage is valuable, research reveals that about 80% of customers rely on exterior signage to determine whether or not a merchant accepts MasterCard cards. So, a window or door logo is an important tool, leading to increased traffic and higher sales.
The Mastercard Logo Can Lead To Increased Profits
Customers tend to spend, on average, 16% more when they pay by MasterCard instead of paying by check.* Then there's the increased profitability that comes from reducing processing fees associated with paying by check. You can experience improved cash flow with MasterCard payment versus checks because card transactions are typically settled in 24 to 72 hours.
Mastercard Signage Means A Big Opportunity
MasterCard signage is a competitive advantage. Letting cardholders know you accept MasterCard can lead to increased traffic and sales volume. To learn how you can put MasterCard signage to work for you, contact your merchant services provider or click here for information on becoming a MasterCard merchant.
*Source: MasterCard Data Warehouse Q4 2006, Issuer Case Studies conducted in 2006 and MasterCard PayPassPerformance Insights
This data is derived from information provided to MasterCard and is subject to certain limited verification by MasterCard. Certain information indicated on the presentation may not have been independently verified by MasterCard. All data is subject to revision and amendment by MasterCard subsequent to the date of the release of this presentation.
BRAND MARKS AND USAGE GUIDELINES
Visit the MasterCard Brand Center for detailed usage information.
The Quick Payment Service (QPS) Program was developed by MasterCard to facilitate payment acceptance where the point of service is cash-based and speed is crucial to the sale.
